Dan Saunders is a creative who’s spent more than 20 years coming up with big ideas for some of the world’s most recognisable brands.

Ideas like turning an Amazon Alexa into a lifeline disguised as a song. Reminding Australia that business as usual has had its nine lives with B-Corps. Celebrating how McDonald’s arrived in Australia, but Australian's made it Macca’s. Turning distraction into a media channel, one iconic sting into 22,000 pieces of content, and a Fillet-O-Fish into Australia’s unlikely defence against April Fools.

His work has found the uncomfortable truth in women’s underwear, the harder things hiding behind the language of male banter, and the fact that when you genuinely care, you go beyond the usual. He’s made coffee fit for an Aussie, celebrated 50 years of flatpacks, friendships and lending a hand, and even found a little act of love in saving someone the last piece of Macca’s chicken.

Along the way, Dan has worked across London, The US, and Sydney for agencies including DDB, TBWA, VML, Publicis and The Hallway, creating work for McDonald’s, Amazon, IKEA, ING, HCF, Webjet, NRL, Hungry Jacks and plenty more. His work has been recognised at Cannes Lions, D&AD, One Show and LIA, including a D&AD Yellow Pencil, amongst many others.

Most recently, as Executive Creative Director at The Hallway, he helped take the agency into the ANZ top 20 independent agencies and win its first Cannes Lion in 15 years.

Currently, Dan works as a freelance creative, independently or alongside other good people, helping agencies and brands find the simple thought that makes everything else fall into place.

Big ideas, simply put.

Dan lives in Sydney and remains Welsh enough for people to occasionally ask him to repeat himself.

contact: dansaunderscreative@gmail.com