APRIL FOOL-PROOF

Helping Australia survive April Fools, one Fillet-O-Fish at a time.

Aussies have grown weary of the endless brand gags on April Fools, so this year, instead of fooling them, we thought we would try our hand at making them 'Fool-Proof'. In a very tongue-in-cheek manner, we used the brain boosting, rich in Omega 3 Fillet-O-Fish to help Aussies keep their wits about them and avoid being fooled. On the day we had a team monitor social platforms and when another brand posted a gag, we would politely interject and offer anyone that was tricked a free Fillet-O-Fish to stay April Fool Proof for the rest of the day.

DAN SAUNDERS | JACK NUNN | TOM LAWRENCE | SAM RAFTI