Along CD Aldo Ferretto, and ss part of the launch campaign for the all-new Tank 500, we developed a series of striking out-of-home executions inspired by the spirit of adventure that defines the vehicle. Rather than simply showing the destination, we embedded it within the car itself, revealing a trekker, a mountaineer and a hiker reflected in the Tank 500's body. Positioned at Melbourne's Flinders Street Station, the campaign brought a sense of the great outdoors into the heart of the city, serving as a reminder to commuters that adventure is never as far away as it seems.