APPETISING ADS

Macca’s wanted to remind Australians that its possible order through their phone using the mymacca’s app. So we created a campaign playing with coloured app icons.We turned Australia’s favourite Macca’s things into something people already tap every day:Apps. The idea took the visual language of the smartphone and brought it into the real world, reminding people that whatever they’re craving, there’s an app for that. The MyMacca’s app.